Hello everyone, this is Mara Roberts and today we are talking about on-page Search Engine Optimisation or SEO – all the SEO that happens on your website that you can control. On-page SEO is important for you if you want to get your website to rank well and to improve your position in Google, Bing or Yahoo, and this, in turn, will result in you getting a larger amount of leads and more customers. Your search engine organic ranking is very important factor in getting customers.

On-page search engine optimisation is low cost and is also easy for you to do as long as you have the right systems in place and work at it on a continuous basis. So the three techniques I’ll be showing you today will easily, if you do only those three things, set you apart from the average Joe’s website and your website will perform better than the average website out there.

So what is on page search engine optimisation? It’s basically all the SEO that you can do on your website. And it helps Google to know exactly what your website is about and it includes things like the keywords that you use, the page titles, the meta-descriptions, as well as factors such as your search speed and accessibility – those two things are huge factors in terms of ranking your website. So what are the three steps that I recommend for your on-page search engine optimisation?

The first thing is to edit the title of every single page on your website and the title should include the keyword that you want to rank for. The next thing that you need to do is to have the keyword that you are trying to rank for mentioned two to three times within the content of your blog post or your page content. And then the last thing that you want to do for your on-page SEO is to create a meta-description. And a meta-description basically describes what your content is about and it also includes your keyword.

So those are three tactics that you can do for each page but just be careful to not overdo it. So don’t mention a keyword when it doesn’t make sense in a natural sentence and also don’t double up on your strategies and don’t use a keyword, the same keyword for few pages that you’re trying to rank for. It all needs to read well and look natural within the content of your website.

So the next question that I often get is, well, what keyword should I be trying to rank for and people will spend hours trying to research which keyword has the highest search volume and they try to rank for those keywords. But I actually recommend a strategy that solves your customers’ problems well and start answering the questions or the topics that your clients are interested in. So really get your ideas from your clients and emails you receive from them or comments on blog posts.

So I’ll leave you with three action steps that you can take to better your site’s performance and so those three steps are to edit for every single page of your website including the title of the page and it needs to be keyword rich. And then to also include the keyword two to three times in the content of every page and to also include a meta description that describes your content and includes your keyword. If you do those three things consistently on every single page, your website will perform better than most websites out there.

So if you have any questions or comments, I encourage you to write a comment on the blog. This is Mara Roberts from adfinitycreative.com. Thank you so much for listening.

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