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Is Magazine Advertising worth it?
Community Building – Marketing’s secret weapon
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Digital Marketing Health Check | Week #3 | Google Ads Health
Today is the third part of our Digital Marketing Health Check eight-part series and we will be looking at your school's Google Ads health. Google online advertising is part of our top layer, all the...
Digital Marketing Health Check | Week #2 | Facebook Health
Hello everyone. Today is the second part of our Digital Marketing Health Check eight-part series and we will be looking at your school's Facebook health. Facebook advertising is part of our top...
5 Essential Elements for Creative School Website Design
 "We want something new, different" It's a phrase we often hear from our clients who want to stand out from from other private school competitors. Newness is enticing—it's synonymous with innovation...
Digital Marketing Health Check | Download the Checklist
This is the first video from our 9-part 'Digital Marketing Health Check' series, each week I'll release a new video covering a different element of your digital marketing strategy and looking at how...
School Facebook Ad Gallery
Stuck on the creative for your next Facebook Ad? We've compiled a Facebook Ads Gallery – examples that will feed your creativity! Click on the image to see the whole ad, or copy the link into a new...
Does your school use online Enquiry Forms?
Every school needs to keep up to date with enrolment enquiries, and the Enrolments team will have different ways of doing this. I’ve seen it all, from an excel spreadsheet tightly kept in a back...
5 Google Marketing Tools for Schools
Today we're going to talk about free Google Marketing tools that you can use as part of your school's marketing tool kit. Google has recently consolidated all of their different tools into the...
Geofencing for Schools – The Power of Location-based Adver …
What is Geofencing? Geofencing allows you to draw a virtual fence around a location and send push notifications or show ads to people once they enter that area. This is done using location...
Building School Community
Today, I want to discuss a really important topic, building community, specifically talking about building parent connections. It's important for students to build connections and to feel connected...
School Testimonials To Build Social Proof
In today's article, I will be discussing social proof. When parents are on the fence about choosing your school for their child, school testimonials are one of the most impactful ways to give your...
Facebook Page Benchmarks
In today's article, I will be answering a question from our Facebook group. The question was from Sarah Winston, she asked, how do we know if our Facebook page is actually performing well and how do...
Managing a Marketing Department
In today's article, I will be answering a question from our Facebook group. The question was from Mel Farley around managing departmental expectations in relation to the production of marketing...
Alternatives To Facebook For Open Event Advertising
It's officially Open Event season again and I am seeing LOTS of Facebook Ads for Open Events. But what are your alternatives? In this episode of Marketing Mastery for schools I look at four...
YouTube for Schools – Embracing the Value of Video
YouTube boasts a massive audience and is the perfect platform for schools to build brand awareness and reach new audiences. Embracing the value of video will allow your school to better engage...
How successful schools write copy that compels parents
How do School Marketers decide what to write on their advertising and collateral, such as billboards, flyers and magazine ads? So many school marketers struggle with copywriting that will appeal to...
Traditional Marketing for Schools – Measuring Your Success
As marketers we want to show a return on investment for our efforts, however, with traditional marketing, this can be difficult. Here you have a few ways you can measure your traditional marketing...
Increase Enrolments by Journeying with Parents
Parents go through a long decision-making process when deciding which school to send their kid's to, as school's marketers we must understand this journey and plan our marketing accordingly. In this...
Your Social Media Plan Template – Focus Your Efforts
Busy season has started for us school marketers, promotions are underway and advertising campaigns are being rolled out. Use the social media planning sheet (you can get it by opting in the the...
Your Social Media Plan
 Your plan for the year How can you plan your social media for the whole year ahead? As a marketer, you have these sort of peak seasons and off-peak seasons, and you have to keep your...
How to promote your school on social media
Success with social media advertising can be explained in four key steps. In this article, we summarise the framework to work through before you launch your next campaign.  Plan your peak...
Marketing Reporting for Schools
How do school marketers show value to their Principals? One of the most challenging parts of our role as school marketers is showing value for what we do, and we are expected to show value every...
Search Engine Optimisation – Getting Seen on the Inter …
If you have a website, then you need to know all about SEO, or Search Engine Optimisation, or you won't be seen. It's all well and good having a pretty website, but more effort and attention should...
Your Two-step Formula to create the best school websites
Websites can be complex to manage with hundreds of pages, different products and services to showcase, and constant news that needs to be shared. Businesses either get it right or lag behind with...
How to Use Remarketing to Engage Warm Audiences
With the increasing expectation that organisations maintain a healthy presence on social media, your time can quickly get consumed with developing interesting content, posting regularly and...