Marketing Blog

by Mara Roberts

Managing a Marketing Department

In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.

Increase Enrolments by Journeying with Parents

Parents go through a long decision-making process when deciding which school to send their kid's to, as school's marketers we must understand this journey and plan our marketing accordingly. In this week's episode of the Marketing Mastery for School's podcast I share...

Open Events – Increasing Attendance

Open Events are the most important marketing events on a school's calendar. In this episode of the Marketing Mastery for School's podcast, I look at a couple of systems you can put in place to increase attendance at these events and make sure you leave a lasting...

Managing Your School Website

For the next two weeks we will be focusing on website management, this week we will be looking at the behind-the-scenes, the backend of your website. Follow along as Mara runs through some of her tips for your school's website, plus opt-in to the School's Marketing...

Your Social Media Plan

iTunesAndroidRSS Busy season has started for us school marketers, promotions are underway and advertising campaigns are being rolled out. Make sure you are ready for the year ahead with a social media plan. Timeline 00:12 Your plan for the year 01:36 Community...

Marketing Reporting for Schools

iTunesAndroidRSS As school's marketers, we're expected to show results. What have you been doing? How many enrollments have you got? If you've ever shot yourself in the foot when reporting to your principal or college board then listen up. In this episode, Mara shares...

Social Media – Marketing Your Business

Social media is a great tool for you to get new business, but don't forget, it's a social platform, not a sales platform. Your content needs to be fun, and social while meeting your business goals. The options are endless for business when it comes to social media,...

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